How Local Falcon Slashed Churn by 36% Yearly with Emerge Haus's Custom Gen AI Solution

AI

OpenAI 4o-mini
Claude Sonnet
LlamaIndex

Web app

Express
NodeJS
React
Vercel AI SDK
NX

Infrastructure

AWS
Postgres

Industry

SaaS

Key Outcomes

100K+ Users & Growing
36% Reduction in Churn
6 Weeks to MVP

Problem

Local Falcon, a SaaS startup that tracks local SEO rankings, had a problem: Customers would sign up, check their rankings, and then ghost them. CEO David Hunter watched this pattern repeat itself, particularly with small business clients.

David saw small businesses sign up and check their local SEO rankings month after month, but struggle to find insights about how to improve their rankings.

The issue? Local Falcon's software was great at showing businesses their Google search ranking across different geographic areas. It created a neat grid-like view of their digital visibility. But it was all show and no go. There was no guidance on how to actually improve those rankings.

Local Falcon’s rankings without direction resulted in high churn

David knew he couldn't just throw generic advice at the problem. As he puts it, "Everything is case by case." But without actionable insights, customers were hitting the eject button.

David noticed that customers would see the same results over and over again and want to make improvements, but without the knowledge of how to enhance their rankings they’d pass it off for another day. In the meantime, they stopped subscribing to Local Falcon.

"I knew that providing some actionable insights would help solve and reduce that churn"

David’s goal – help businesses understand their current ranking and precisely what they should do to improve it. Create a truly personalized system that produces actionable insights to customers and simultaneously reduces customer churn.

Solution

Local Falcon tapped the AI experts at Emerge Haus to develop a solution

Local Falcon envisioned an AI-powered recommendation engine that would transform raw ranking data into personalized action plans. The system analyzes a business's local search performance and delivers tailored, step-by-step guidance on improving their SEO rankings — whether that means updating business categories, generating more reviews, or implementing other proven optimization strategies.

Despite some initial skepticism about AI solutions, David found his match in Emerge Haus. What sealed the deal? The Emerge team's deep experience in AI and web development, plus their structured approach to development and their personal touch while guiding David through the process.

"The Emerge Haus team took the entire scope under consideration, simplified it for us, made it a lot more business process friendly, and was able to make it something we could step into. It became a really easy decision to move forward with Emerge Haus. Plus, the Emerge Team is nice, super flexible, and is great to work with.”

Emerge Haus delivered lightning-fast

Emerge Haus didn't mess around. They built a recommendation engine that turned Local Falcon's neighborhood ranking reports into personalized action plans. The MVP was ready in just six weeks — though with 100,000 users on the line, they took the time to test it properly.

100K+

Platform Users & Growing

36%

Annual Reduced Churn

6 weeks

Completed MVP

David thinks Emerge Haus is a triple threat:

"You want quality work, you want it done quickly, and you want it done for a good price. You can typically only pick two of them. Somehow, Emerge Haus managed to hit all three of those elements for us. Working with Emerge Haus has made our day-to-day infinitely easier."

Results

Local Falcon retained an additional 36% of users yearly

The impact? A 3% month-over-month reduction in churn. As David points out, "That's 36% of our users every single year that we no longer have to worry about leaving." On top of that, the AI system automated customer support, eliminating countless support hours and providing instant, expert guidance to customers 24/7.

Emerge Haus became an integral part of Local Falcon’s team

According to David, Emerge Haus went above and beyond the typical vendor. "We've become friends with these guys. They truly care about the company, its growth, and the users here. It's as if they're a department within our company."Need something done fast? Emerge Haus is on it.

David Hunter’s Best Advice for Businesses Considering Gen AI

Drop the magic wand mentality. People come to this thinking that they could just simply write a prompt, and it's going to solve everything. That is not the case. It takes a lot of work to get everything structured and moving in the right direction. The bottom line? Any type of business exploring generative AI would benefit from having Emerge Haus scope out their project.

In The News

Local Falcon Unveils Falcon Assist, the First AI Built Exclusively for Local SEO

Andy has done a FANTASTIC job bringing our AI ambitions to life at Local Falcon. Our users are really loving the new AI reporting feature and we've seen better retention than ever before thanks to the "stickiness" it brings to the table. This is just the beginning, too. The road ahead is very bright!

David Hunter
CEO of Local Falcon

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